SONY 55-Inch Full Array LED TV - KR-55X90K

4K Full Array LED

Whatever you're watching, you'll see it upscaled close to 4K¹ quality thanks to our unique Cognitive Processor XR^™. Our Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You'll enjoy pictures enhanced with real-life depth and contrast.

Cognitive Processor XR^™

Take vision and sound to the next level with Cognitive Processor XR^™. Our revolutionary processor on Sony BRAVIA XR^™ TVs reproduces content the way humans see and hear for an incredibly life-like experience. Images are cross-analyzed and cleaned, especially around the focal point, to give real-life depth, extraordinary contrast and beautifully vivid colours.

XR Triluminos Pro

Powered by Cognitive Processor XR^™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colors.

Ambient Optimization

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.

Chromecast built-in

Go from your phone, tablet or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games and more directly to your TV.

BRAVIA CORE

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream^™ and IMAX^® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.